What is Programmatic Advertising?

How Programmatic Can Boost Your Revenue

If you haven’t thought about taking your digital signage network programmatic, you’re missing out.

With programmatic, that industry has essentially eliminated the need for website publishers (the folks like yourselves, selling their ad space) to cold call agencies or brands. (Heck, some of them don’t even talk to anyone in the sales process anymore!) They just build content, add it to a supply network, and then sit back and make money. Sounds good, right?

Well, now you can too.

As LinkedIn’s Kenneth Kulbok describes it, programmatic is defined as “buying digital advertising space automatically with computers using data to decide which ads to buy and how much to pay for them.” By leveraging technology platforms and data, programmatic advertising automates the media buying process, making it quicker and easier for both buyers and sellers.

Monetizing even the most basic screens using programmatic digital ads (like with AdStash) is turning them into revenue-generating vehicles for businesses just like yours. In short, this creates an opportunity to make a nice new revenue stream.

We’ve created a three-part article series that will help you understand the ABC’s (well, more like DSP’s, SSP’s, and DMP’s) of how programmatic advertising can help your signs make more money. You can read the first post here.

(If you already understand the basics, or want to ask some questions, we would be happy to speak with you. Simply book a chat with us here.)

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