Director of Marketing

Job Description

About AdStash:

AdStash is the fastest growing indoor DOOH network in North America, offering advertisers indoor audiences at scale. Unlike other digital place-based networks, AdStash does not own the physical digital signs but instead provides the technology required to power & monetize digital signs for free. In exchange AdStash splits the programmatic advertising revenue with the digital sign owner. Similar to how Airbnb is the largest hotel network without owning any hotels, Uber is the largest taxi network without owning any taxi’s, and Amazon is the largest retailer without owning any stores.  By doing so, AdStash’s asset light model enables digital signage networks to scale quickly and profitably.

About the Role:

We are looking for a performance marketer that is not dependent on agencies to generate leads for our sales team and understands the importance of growth metrics such as Cost per SQL, CAC, and Conversion rates. You will be added to AdStash’s Senior management as Director of Marketing and work remotely. You will oversee all of AdStash marketing initiatives to drive adoption our offerings to both Supply and Demand channel partners.

Responsibilities:

Generating Leads via content planning, creation, distribution, optimization, and reporting:

• Planning: content monthly calendar planning aligning with sales initiatives.
• Creation; landing pages, emails, newsletters, eBooks, blogs, videos, graphics, presentations.
• Distribution: paid & organic channel distribution
• Optimization: Google Ads, Linkedin Ads, Facebook Ads, Hubspot Emails, Landing Pages etc.
• Reporting: bi-weekly KPI reporting.

Mandatory Skillset:

• 5+ years wordpress experience
• 5+ Years Content Creation
• 5+ years in Paid advertising Optimization (SEO, SEM, Google AdWords)
• 2+ Years Hubspot Marketing

Compensation Structure:

• Market Competitive Salary
• Quarterly KPI targets & bonuses
• Full Health Benefits
• Monthly team events

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