Trying to boost sales and generate extra revenue for your small business is not an easy thing to do. Where do you even begin? Do you pay for advertising? Hire a marketing team? Create new products and services?
All of these things take time and energy, not to mention they can get expensive and don't always get the results you're looking for.
But there's something else you could use and it's probably hanging on a wall somewhere.
That's right. TVs can be used for so much more than showing the weather and providing background noise. In fact, you can use them to get people to pull out their wallets and spend more money with you.
How? Well think about it. You have a TV screen that can be used as a billboard or digital sign.
The trick is to be able to put content up on your screens and to do that, you would need a content management system (sounds complicated, but it's just software that lets you put pictures and videos on your TVs).
Something like AdStash lets you do this quickly and easily. You just connect it to your TV's HDMI input, install a free app on your phone and you're good to go.
But it's not just a content management system though, it also comes with programmatic advertising built right in.
Don't panic if you don't know what programmatic advertising is, we'll talk about in a bit. All you need to know for now is that it could potentially make you money ;).
Find out how much you could earn with AdStash
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Alright, let's dive right in and see how TVs can be used to boost sales and generate revenue for your business.
1. Use Coupons To Boost Sales
Coupons are a great way to boost sales and gauge the interest of visitors and customers. All you have to do is put up an eye catching image on your TV with a coupon code that people can use for a discount.
You could take it a step further and assign a unique coupon code to each TV you own and display that coupon code along with your offer. That way you know which screens are bringing in the best results.
Let's say you own a small coffee shop and want to promote your new coffee blend. You could easily give your customers a discount using a coupon code.
1. Design an eye catching image to promote your new product
2. Add a coupon code to your image and tell people to mention or use that coupon code to get the discount (example: coupon code: houseblend30)
3. In store, count how many customers take up the offer
4. If you have an online store, count how many people used the coupon code houseblend50 when they checkout.
Don't worry if you're not a designer. You can easily create attention-grabbing designs using something like Canva, no design skills required and it's free.
2. Promote Deals & Special Offers
Special offers work nicely for generating extra revenue with little effort. People love a good deal and your TV screens are ideal for putting your best offers in front of them. You can even use your weekly or monthly discount flyers to make things easier.
Get creative and engage your audience with eye-catching images and videos.
This is a good alternative to using coupon codes and requires a little less work since you don't have to track coupon codes.
3. Charge For Ad Space
Why not charge other businesses to advertise on your TVs? Many businesses make some serious money this way.
You would still need something like AdStash to put images and videos on your TVs, but the good news is that there are no monthly fees to pay when you use it and it's really affordable.
Just make sure you show ads that benefit your visitors in some way or adds value to their lives. There's no point in showing ads for burgers if you're a weight loss clinic (you get the idea).
Consider charging a flat monthly fee or having a pricing structure based on your screen real estate and ad duration. You could set your prices based on foot traffic and how long people stay in your venue(s).
This will show potential advertisers that advertising on your screens is worth their time and money and you'll be more likely to sell.
4. Get Social
It's never a bad idea to use social media to keep people interested in your business and coming back for more. Whether it's Facebook, Instagram, Twitter, Pinterest or any other channel, being active on social media will do wonders for your business.
Having a large following on social media gives your brand more credibility and lets people know that other people know and trust your brand.
You can use the TVs in your store to promote your website and encourage people to follow you on social media. The best part is that the people in your store already know who you are, so getting them to follow you online shouldn't be that hard.
We've found that the bet way to get people to follow you is to give them something in return, an incentive. Some ideas for incentives include:
- Social media mentions (take videos of your customers and post them on your social media channels and mention them in your posts.).
- A chance to win prizes
- Early access to new products and services
Use your imagination and have fun with it. Social media is meant to be fun and engaging so don't be afraid to let your personality and sense of humor shine.
5. Use Programmatic Advertising
Remember how we talked about programmatic advertising way back at the start of the post? Well, let's talk about it a little more here.
The examples discussed before all require a little bit of work and some time to produce results. But what if there was a way you could create a more passive revenue stream for your business?
That's where programmatic advertising comes in. Never heard of programmatic advertising? No problem, here's a quick explanation.
Programmatic advertising is where software automatically handles the buying of selling of advertisements What does this mean for your business? It means you can sell space on your TVs and screens to advertisers automatically.
That's exactly what AdStash does.
Once you connect an AdStash device to a TV, that TV becomes part of our network and is made available for advertisers to buy space on.
The best part is that you don't have to do anything for this to happen. Everything is handled by the device and our software.
The way it works is really simple:
- Connect an AdStash device to each TV or screen you want to make money from
- Your TV will automatically start displaying ads to people in your venue
- You get paid based on the number of people around the screen
The more foot traffic you have in your stores and venues, the more you could potentially earn.
You can learn more about how AdStash monetizes your TVs and digital screens here.
If you have any questions or have more ideas on how to generate more revenue for a small business, post them in the comments section below.