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Post-Pandemic Consumer Trends & Where Place-based Advertising Fits

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Executive Summary Here’s what is coming: 51% of consumers claim they’re ready to spend, but the pandemic has disrupted their loyalty. Service and entertainment are poised for strong post-pandemic activity from eager consumers. Digital place-based advertising is the best option for brands looking to re-engage their audiences in the real world. Consumers are back… but …

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Indoor vs Outdoor DOOH

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Executive Summary Here is a sneak peek of what to expect in this post: Indoor DOOH (“digital place-based advertising”) advertising delivers rich creative to your target consumer segments inside of distraction-free venues; resulting in more efficient marketing spend. Marketers take advantage of indoor DOOH by leveraging programmatic platforms that target their ideal audience profiles in …

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Data and Your Digital Signage: A Love Story

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Digital advertising changed everything. Advanced targeting. Real-time analytics. The elimination of paper-based transactions. It’s a different world and, for a while, digital signage was left behind. Until recently. As an ad seller, you must provide detailed information about your inventory. This is essential to media buyers planning and analysis efforts (as you know.) Yet, it …

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