Executive Summary Here is a sneak peek of what to expect in this post: Indoor DOOH (“digital place-based advertising”) advertising delivers rich creative to your target consumer segments inside of distraction-free venues; resulting in more efficient marketing spend. Marketers take advantage of indoor DOOH by leveraging programmatic platforms that target their ideal audience profiles in …
Digital advertising changed everything. Advanced targeting. Real-time analytics. The elimination of paper-based transactions. It’s a different world and, for a while, digital signage was left behind. Until recently. As an ad seller, you must provide detailed information about your inventory. This is essential to media buyers planning and analysis efforts (as you know.) Yet, it …
How Programmatic Can Boost Your RevenueIf you haven’t thought about taking your digital signage network programmatic, you’re missing out. With programmatic, that industry has essentially eliminated the need for website publishers (the folks like yourselves, selling their ad space) to cold call agencies or brands. (Heck, some of them don’t even talk to anyone in the …