Digital advertising changed everything. Advanced targeting. Real-time analytics. The elimination of paper-based transactions. It’s a different world and, for a while, digital signage was left behind. Until recently. As an ad seller, you must provide detailed information about your inventory. This is essential to media buyers planning and analysis efforts (as you know.) Yet, it …
How Programmatic Can Boost Your RevenueIf you haven’t thought about taking your digital signage network programmatic, you’re missing out. With programmatic, that industry has essentially eliminated the need for website publishers (the folks like yourselves, selling their ad space) to cold call agencies or brands. (Heck, some of them don’t even talk to anyone in the …
Programmatic advertising is the future of digital signage monetization. As AdStash is the first ad-supported digital signage system to utilize the programmatic ecosystem, we’re intimately familiar with how it works and how you can benefit from it. This is the final post of a three-part article series that will help you understand the ABC’s (well, …
ABC’s of Programmatic Part 3 – Data Management Platforms Read More »