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Indoor vs Outdoor DOOH

Executive Summary Here is a sneak peek of what to expect in this post: Indoor DOOH (“digital place-based advertising”) advertising delivers rich creative to your target consumer segments inside of distraction-free venues; resulting in more efficient marketing spend. Marketers take advantage of indoor DOOH by leveraging programmatic platforms that target their ideal audience profiles in …

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Data and Your Digital Signage: A Love Story

Digital advertising changed everything. Advanced targeting. Real-time analytics. The elimination of paper-based transactions. It’s a different world and, for a while, digital signage was left behind. Until recently. As an ad seller, you must provide detailed information about your inventory. This is essential to media buyers planning and analysis efforts (as you know.) Yet, it …

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