fbpx

A Captive Audience: Advertising Ventures Back Indoors Post-Pandemic

Executive Summary Here’s what to expect inside this post: Consumers are returning to the places where digital place-based advertising can reach them. Digital place-based advertising is a great way to connect with the coveted 21 to 35-year-old affluent shopper group. Consumers are returning to real-world experiences because they’re frustrated with online shopping and are longing …

A Captive Audience: Advertising Ventures Back Indoors Post-Pandemic Read More »

Post-Pandemic Consumer Trends & Where Place-based Advertising Fits

Executive Summary Here’s what is coming: 51% of consumers claim they’re ready to spend, but the pandemic has disrupted their loyalty. Service and entertainment are poised for strong post-pandemic activity from eager consumers. Digital place-based advertising is the best option for brands looking to re-engage their audiences in the real world. Consumers are back… but …

Post-Pandemic Consumer Trends & Where Place-based Advertising Fits Read More »

Indoor vs Outdoor DOOH

Executive Summary Here is a sneak peek of what to expect in this post: Indoor DOOH (“digital place-based advertising”) advertising delivers rich creative to your target consumer segments inside of distraction-free venues; resulting in more efficient marketing spend. Marketers take advantage of indoor DOOH by leveraging programmatic platforms that target their ideal audience profiles in …

Indoor vs Outdoor DOOH Read More »