ABC’s of Programmatic Part 3 – Data Management Platforms

Programmatic advertising is the future of digital signage monetization. As AdStash is the first ad-supported digital signage system to utilize the programmatic ecosystem, we’re intimately familiar with how it works and how you can benefit from it.

This is the final post of a three-part article series that will help you understand the ABC’s (well, more like DSP’s, SSP’s, and DMP’s) of how programmatic advertising can help your signs make more money (you can read the first article here, and second one here):

Data Management Platforms – The Brains of the Operation

Data. Your friend in monetization.

Data can be a scary word. It conjures math-focused images not always correlated with making more money from digital signage. But it does.

Data Management Platforms (DMPs) are a fundamental part of the programmatic process. These online databases collect, store, and arrange data for the DSPs and SSPs facilitating the programmatic sale of your digital signage inventory.

In short, they’re crucial for maximizing the return on your signage.

Both DSPs and SSPs rely on data to accurately transact advertising deals. Otherwise, everything would just be an estimate, which machines cannot rely on to make qualified decisions. Could you imagine buying publicly traded stocks without seeing recent financial statements? Probably not.

The same goes for advertising; real-time data is vital. The lack of real-time data was a real shortcoming of digital signage in the past. Luckily, recent developments in measurement technology now enable ad sellers like you the ability to offer advertisers the data they need for fair billing and optimization.

By leveraging real-time data, your advertisers can rest assured knowing their money is being spent as efficiently as possible.

Do you want to learn more about how this all works? It won’t take more than 10-minutes to explain—just book a chat with us here.

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