You’ve heard that you need to be on social media, but you’re not seeing the kind of results you were expecting.
To generate a steady stream of followers and potential customer, you need a solid social media strategy – which is easier said than done.
You’re competing with larger business that have bigger marketing budgets and teams dedicated to keeping them active on social media.
On top of that, you’re busy actually running and maintaining a business and being active online isn’t one of your tope priorities.
Don’t waste your time, money and effort on social media tactics that don’t work, instead focus on these proven ways to use social media for business.
1. Provide value with great content
Someone out there is searching for your product or service right now.
In your mind you have the best product or service in your industry, but how are people going to know that?
Establish yourself as an expert in your field by creating relevant blog posts, videos and images that provide advice and insights that may be helpful to your potential customers.
Do this consistently and people will start thinking of you first when it comes time to purchase. You could also use great content to drive traffic to your website where potential customers can get to know your business and hopefully make a purchase.
2. Give an incentive to follow
People need a reason to follow your business and it needs to be good. There are millions or pages and profiles online and an incentive is a great way to get people to follow yours.
Here are some great ways to entice people and get them to follow your business page or profile.
- Give your store visitors a discount or coupon for following your page
- Create a photo sharing contest and give away a prize
- Ask for suggestions and ideas in return for something free
You can get even more ideas by following your competitors and seeing what they do do attract and keep their followers.
3. Involve your customers
Everyone wants their 15 minutes of fame. You can give your customers their spot in the digital limelight by involving them in your marketing and advertising.
Ask your customers for short video reviews or testimonials about your product or service just be sure to reward their efforts.
You could even ask for their input in developing or designing a new product and then showcasing their contributions on your social media channels.
Getting your customers involved in what you do makes them feel appreciated and makes your business feel more personal and approachable.
4. Show your appreciation
Social media is perhaps the best way to connect with your fans, followers and customers.
Show them you appreciate them by asking for feedback, answering their questions, responding to their comments and acknowledging their suggestions.
If you happen to implement a suggestion made by a customer, let them know that you used their suggestion and let all your fans and followers know too. This is a great way to build brand loyalty and make your customers feel valued.