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3 Tips to Make The Most Out Of Your Digital Signage

Make The Most of Your Digital Signage

Digital signage is a great way to grab people’s attention and get them to take notice.

There are so many things that keep people distracted –  from smartphones to the endless array of advertisements, billboards and posters.  This is especially true in retail environments and larger venues like grocery and convenience stores.

So how do you make people take notice?  Here are a few ideas that will help you make the most of your digital signage.

Size Matters

You want to make sure the content on your digital signs or screens is clearly visible at all times.  That means the sign needs to be large enough to be seen from a variety of angles and distances.

Try including a variety of sizes to cater to different sections of your store if you have the space.

Content is King

You’ve probably heard it many times before, but content really is king.  When thinking about what type of content to display there are a number of things to take into consideration.

  • The content should be relevant to your target audience.  People are much more likely to respond to content when it relates to their environment and interests.
  • Make sure you display high quality content.  Use high definition images and videos that are large enough to catch people’s attention.
  • Avoid using controversial content.  Keep it light and friendly.
  • Videos tend to perform better than images when it comes to grabbing attention.
  • Include a call to action inside your content.  For example, if you want people to use a coupon code, show them the coupon code and ask them to use it at checkout.  This is also a great way to monetize your digital signage.

Monetize Your Digital Signage

Digital signs are great for displaying menu boards, announcements and information.  You can also get more creative and figure out ways to monetize your digital screens and make some extra money for your business.  Some quick and easy ways you can monetize your signage include:

Digital signage is a great medium for connecting with your customers and visitors and for adding value to your venue.  How do you make the most of your digital signage?

7 thoughts on “3 Tips to Make The Most Out Of Your Digital Signage”

  1. You’re definitely right that content is extremely important to the success of a sign, especially where you talk about the importance of connecting with the target audience. My boss is considering new ways to spread out the company’s marketing, and using digital signage sounds like a good avenue to explore, for sure. I think that my boss would be especially interested in where you talk about monetizing digital signs so that you can also display menu boards and announcements, as you said.

    1. Hey Rhianna. It’s always a good idea to spread out your marketing activities, especially when you’re first starting out and testing the waters. Digital signage is great and nowhere near as crowded as say Facebook ads. They also can’t be blocked so the chance of your ads or announcements being seen is much higher.

  2. My brother wants to open his own store one day so I imagine having a good sign will be important. I like your point about making sure the content is relevant to your target audience. I’ll suggest he display messages and ads for sales and other things people would be interested in.

  3. I’m thankful that you mentioned in your article how it is important to take into account the fact that size matters when it comes to advertising, thus it is important to ensure that the content on digital signs and screens is clearly visible at all times. My wife and I are looking to start our own company, and we are interested in drawing in as many customers as possible. I’ll be sure to get into contact with a professional to see how they could be of assistance!

  4. Hi, Thanks for sharing the information. The digital signage effectiveness will depend on the quality and delivery of your content. They are simply modern digital paper and ink. So long as they’re reliable and visible the message and presentation are what’s most important.The main reasons for failure is lack of good planning and weak content streams

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